Address 2nd Line

On the checkout page, before you proceed to payment, your default delivery address will be displayed if you have an account or you can type in a new delivery address. In addition to the mandatory fields marked with a small *, you have the option to enter further information regarding your delivery address in the “Address 2nd line” field. This field is intended for the following optional information, for example:

  • Company name
  • Apartment number
  • District name in large cities
  • etc.

If you have a short and uncomplicated delivery address, you can leave this field blank as it is not a mandatory field.

Can I amend my order or address after I have placed it?

Regrettably it is difficult to change your order or the shipping address once it has been placed. We aim to ship all orders as fast as possible so our warehouse is processing them within 15 minutes of receiving them.

If a change is necessary please contact us and we will do our best to help you.

I have received the wrong product/size - what shall I do?

Should you receive a delivery containing damaged or wrongly packaged item(s), the wrong size or product, please contact us through the contact form and we will do everything we can to correct our mistake. You will be provided with new products or a refund, depending on your preference. Important: Please state your order ID.

My order is missing a product - what shall I do?

Should an item be missing from your delivery, please contact us through the contact form and we will do everything we can to correct our mistake. You will be provided with new products or a refund, depending on your preference. Important: Please state your order ID.

Are all products on the website in stock?

All products of our current collection are displayed on the website. If an item is out of stock this will be stated on the product’s page.

In case of an unlikely discrepancy between the website and the actual stock in the warehouse due to a miscount you will be notified via email and receive a refund for the missing item(s).

I have placed an order but I haven't received a confirmation email. What does this mean?

Please check your spam folder since the confirmation email might be mistaken as junk mail and end up in there.

The order confirmation should be sent right away, but it can happen that there is a delay. If you have not received anything after 24 h, please contact us so we can check that everything is fine with your order.

How long does the delivery take?

All orders are shipped with standard postal services from our warehouse in the London. The delivery to the UK generally takes 2 – 3 business days, to EU countries generally takes 4 – 6 business days. However, please note that this time is an estimate and depends on the local postal service in your country.

How much do you charge for shipping?

Shipping is free for all orders with a value of £35 or more. If your order is less than £35 total, a shipping charge of £3 will be added to your order.

Which countries do you ship to?

Items ordered on our UK website can only be shipped to addresses within the UK.

Just place your order from the correct regional website that is dedicated to a specific country or area for your parcel to reach you. Your shipping address determines which website you need to order from (e.g., if your shipping address is in the US, you need to order from our US website).

To check that you are on the correct website to shop on such as global, EU, USA, etc., please choose the correct flag/shipping country in the footer of the website.

How can I track my order?

We currently don’t offer tracked shipping.

What should I do if my order hasn't been delivered yet?

You can find the estimated delivery time for your order in your shipping confirmation email. Please note that it is calculated in business days (Mon-Fri). Since all orders are shipped by standard mail, the exact delivery time depends on your local postal service.

Please allow for the estimated delivery time plus a few extra business days (Mon-Fri) to pass. If your order does not arrive within the estimated time, it is most likely just a bit delayed but will still arrive within the next couple of days. It is also worth checking if there are any local delays in your area – just click here.

If your estimated delivery date has passed by more than five business days and you haven’t received your order, please contact us so we can help you further.

Please note that during final sales and the holiday season (November/December) delivery times can be longer than usual.

Why can't I place my order or checkout on your website?

If you are not able to pay on our website, please try the following steps:

1. Refresh your browser window.

2. If a message stating that your item(s) are not in stock pops up, the problem could be that some items in your cart got sold out while you were placing the order. Please check and remove sold out items by clicking the small X next to the item.

3. Make sure your address does not contain any invalid characters (for instance: / ( & € * # and so on).

4. The shipping destination country determines the regional website to shop on. To make sure that you order on the correct regional website, please choose the correct flag in the upper left-hand corner of the website. If you are shopping on a mobile device, you can find the country selector in the dropdown menu.

5. Payment attempts could potentially be denied by your bank. Please get in touch with your bank to find out if this is the case. They will also be able to help you and unlock your card to allow you to re-try.

6. If none of the above works, try placing your order on a different browser or clear your internet browser cookies and try again.


*If none of the above suggestions resolve your checkout issue, please contact support.

How do I delete my account?

In case you would like to delete your account, please follow these steps:

1) Contact us through our contact form or our live chat with the request to delete your account.

2) We will take care of your inquiry and send you a confirmation email afterward

I have forgotten my password and/or can't access my account - What shall I do?

In case you forgot your password or can`t access your account, please follow these steps:

1) Click here.

2) Enter your email address, confirm “I`m not a robot” and click on “Submit”.

3) If there is an account associated with the email address you entered, you will receive an email with a link to reset your password. Please check your inbox as well as your spam folder.

4) If you haven’t received an email you may have created an account with another email address, or had a typo in your email address, or you may have placed your order as a guest without creating an account. In this case, you are welcome to create a new account now.

5) Please make sure that you are on the correct regional website when accessing your account. Since customer accounts are regional, meaning that if your account was created on, for example, our US website, you cannot use it for any other region like EU, DE, etc.). If you are sure that you have created an account with the entered email address but you are still having trouble resetting your password, please contact us through our contact form or our live chat and we will assist you.

How can I create my own user account?

You can always create a private The London Stories account.

In your account, you will find information about your orders. You can edit your contact information like your default billing and shipping addresses. You can also manage your newsletter subscription through your account.

Please select the correct flag at the bottom of the page to be redirected to the correct regional homepage:

a) If you live in the UK and your orders are to be delivered within the UK, create your account on the UK homepage.

b) If you live in the UK and your orders are to be delivered outside of the UK, please shop on the correct regional website that corresponds with the shipping address. In this case, we recommend that you place your order as a guest rather than creating a new account.

About the website

Which browser do you support?

Our site works with most web browsers. Should you encounter any problems, we recommend that you try Mozilla Firefox, Explorer, Safari or Chrome.

Do the colours on the website reflect the original product?

We photograph all our products with the intention of getting a picture as representative to the original product as possible. Sometimes computer screens and screen settings vary, so we cannot guarantee that the products on your screen will look identical to the ones in your hand. However, the difference is usually barely noticeable and they still look great.

What can I do if I can’t find my desired product on your website?

Note: The search bar on our Help Center is not made for any kind of product search

You must use the dedicated Product Search Bar located in the top right corner of the website, or the dedicated search feature in the drop-down menu when using a mobile device.


To search for a specific product:

1. Please enter the article name or article number (SKU) in the Product Search Bar on the top right corner of our website.

2. The results will show all matching products to your search. You are then able to choose your desired item which will lead you to the specific product page.

3. In case you don’t have the article number (SKU), you can also enter specific colour or pattern names (e.g., stripes, blue, dots). All the items that match your search will then be displayed.

4. If you can’t find your preferred item, it could mean that it is out of stock at the moment and we will try to restock it as soon as possible.

What are cookies and why do I need to allow them?

Information about our use of cookies 

Updated: 26 April 2017

We use cookies on our website to collect visitor statistics, for advertising purposes and to improve your experience using our website. When necessary we may update this information from time to time.

We recommend that you visit this page on a regular basis to get the latest information regarding the cookies we use on our website.

What is a cookie?

A cookie is a small file of letters and numbers that is stored on your device when you visit our website. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be placed on your device as soon as you visit our site. There are two types of cookies depending on the time it is stored on your device: persistent cookies and session cookies. Moreover, first-party cookies are distinguished from third-party cookies.

Persistent cookies remain on your device for the period of time specified for each cookie or until you manually delete the cookies from your device.

Session cookies are stored during the period there is an active web browser session. Session cookies are normally deleted when you close your web browser.

First-party cookies are set by the website that you are browsing (e.g. cookies placed by our domain, i.e.

Third-party cookies are cookies that are set by a domain other than that of the website being visited by you. If you browse a website and another entity sets a cookie through that website, this would be a third-party cookie.

Your consent

By setting your web browser to accept cookies and visit our website, you give your consent to our and our service providers’ use of cookies on this website.

Can I withdraw my consent?

Yes. If you wish to withdraw your consent, you will need to delete the cookies stored on your device in your web browser settings. Moreover, if you wish to prevent that cookies are stored on your device, you need to change your web browser settings to disable cookies. Please note, however, that if you choose to disable cookies, the website may not work properly or at all.

How can I pay for my order?

We accept Visa, MasterCard, American Express and PayPal, as well as various local debit cards and invoicing options. The total amount (price of order + shipping) will be withdrawn from your account when the order is completed and approved.

All transactions are handled by Adyen international payment services. Your credit card number is sent to your bank via an encrypted connection.

Adyen is fully PCI Level 1 compliant and monitored by Trustwave, an ASV and a QSA for the Payment Card Industry Security Standards Council. Adyen is registered and monitored by the Dutch Central Bank as a payment institution under the European Payment Service Directive (PSD, 2007/64/EC). As a principal member and licensed acquirer of Visa and MasterCard, Adyen also adheres to the schemes’ operating regulations.

Currency & Fees

The prices you see specified next to our TheLondonStories products are stated in British Pound. They exclude possible shipping charges, which are calculated and added at checkout.

TheLondonStories is not responsible for any changes in currency value or conversion rates that your bank or credit card company may use when charging in your country’s currency.

There are no customs or import charges within the EU.

What is your Return Policy?

You have the right to return all products you have bought from for a full refund or exchange within 30 days of receiving them.

Items bought from our online store can not be returned or exchanged in a retail or concept store.

All items have to be unused with labels and packaging intact. When you return or exchange any product, you must cover the shipping charges. As soon as we receive your return, we will process your exchange or refund request. Please note that you will not be reimbursed for the original shipping charges. Any refunds made by us will be processed back to the original payment method when you placed your order.

We do not take responsibility for any items lost during the return shipping.

How do I return or exchange my Happy Socks products?

Returns & Exchange Process

1. Please print and fill in this Returns Form and include it in your package.

2. Send your items to the address below, using the address label found at the bottom of the Returns form.

Camdenlock Market Hall NW1 8AL, London United Kingdom

3. Send your items with the label intact along with the order number

4. Include instructions on how we should process your return (e.g. for refund, for exchange to another size, style, etc.)

5. For exchanges, please clarify the alternative product by specifying SKU/item number and size (please note that exchanges must be for applicable products of equal or lesser value)

As soon as we receive your return shipment, we will process your request and send you an email confirmation. Please note that we cannot cover return shipping costs and that you are responsible for items lost in shipping.

If you have any questions regarding the process, please contact us.

Size Guide - Women



36 – 4036 – 403 – 6.55.5 – 9.519 cm
41 – 4641 – 467 – 1110 – 12.523 cm


One Size 36 – 41 3.5 – 7 5.5 – 10  5 – 923 – 26
36 – 3836 – 383.5 – 55.5 – 75.5 – 7.523 – 24
39 – 4139 – 41 6 – 7.58 – 9.58 – 10.5 25 – 26


HEIGHTScm (+/-0.5)in (+/-0.2)



SLIDER SIZES3637/3839/4041/4243/4445/46
UK MEN7,59,511,5
UK WOMAN34,56,58,5
US MEN81012
US WOMAN56,58,510,5
LENGTH (cm)23,524,826,227,528,830,1 


Do note that the Slider Sizes are not the same as EU sizing. Please see chart above to find your correct size. We recommend measuring the feet length for the closest fitting size. The length is measured from the big toe diagonally to centre of the heel.



EU 37/38 39/40 41/42 43/44 45/46 47/48
 UK 3/4 5 6/7 89/10  11/12
 US 6 7/8 9/10 11/12  
LENGTH (mm)23-24 24-25 25,5-26,5 27-2828-2929-30

The length are measured from the big toe diagonally to centre of the heel. Do note Havaianas sizing are Brazilian and the corresponding EU size are displayed next to it in the dropdown. Please see chart below to find your correct size.

Sizes runs small, if you are of the larger size of the two indicated we recommend going up a size for a looser fit.



EUR3436  3840
in27 – 3031 – 3435 – 3738 – 40
cm68 – 7679 – 8689 – 9497 – 101

Measure around the widest part of your hip. Allow 0,6 cm or 1/4 inch of slack.



EUR32-3436-38  38-4042-44
Length (cm)150-160160-170 165-175170-180


Size Guide - Men



36 – 4036 – 404 – 74.5 – 7.519 cm
41 – 4641 – 467.5 – 11.58 – 1223 cm


39 – 4239 – 426 – 8.56.5 – 930 cm
43 – 4643 – 469.5 – 12.510 – 1331 cm



SLIDER SIZES3637/3839/4041/4243/4445/46
UK MEN7,59,511,5
UK WOMAN34,56,58,5
US MEN81012
US WOMAN56,58,510,5
LENGTH (cm)23,524,826,227,528,830,1 


Do note that the Slider Sizes are not the same as EU sizing. Please see chart above to find your correct size. We recommend measuring the feet length for the closest fitting size. The length is measured from the big toe diagonally to centre of the heel.



EU 37/38 39/40 41/42 43/44 45/46 47/48
 UK 3/4 5 6/7 89/10  11/12
 US 6 7/8 9/10 11/12  
LENGTH (mm)23-24 24-25 25,5-26,5 27-2828-2929-30

The length are measured from the big toe diagonally to centre of the heel. Do note Havaianas sizing are Brazilian and the corresponding EU size are displayed next to it in the dropdown. Please see chart below to find your correct size.

Sizes runs small, if you are of the larger size of the two indicated we recommend going up a size for a looser fit.



EUR4648  50 – 5252 – 54
in28 – 3031-3233-3434-36 
cm71- 7678 – 8183 – 8686 – 91 

Measure around your natural waistline (where you normally wear your pants). Allow 0,6 cm or 1/4 inch of slack.


Size Guide - Kids

Kids Socks

0 – 12 M13 – 21 0 – 4.50 – 5.50 – 12 Months
12 – 24 M22 – 245.5 – 76 – 812 – 24 Months
2 – 3 Y24 – 267 – 8.58 – 9.52 – 3 Years
4 – 6 Y28 – 31  10 – 12.511 – 13.54 – 6 Years
7 – 9 Y33 – 351 – 2.51.5 – 3.57 – 9 Years


Baby Tights

6 – 12 M74 – 80 68 – 8029″ – 31″6 – 12 Months
12 – 18 M8680 – 8631″ – 34″12 – 18 Months
18 – 24 M9286 – 9234″ – 36″18 – 24 Months


How should I wash and care for my socks?

We work hard to ensure that our socks are of the highest quality possible. However, the life span can vary depending on the care and handling of your TheLondonStories.

For our regular, athletic, dressed, and kids socks, we recommend a washing temperature of 40°C/104°F. Our Hysteria, wool and compression socks should be washed at temperature of 30°C/86°F.

All socks should be turned inside out and bleaching or ironing should be avoided. Even though our socks are durable, they will last longer if they are kept out of the tumble dryer.

Important: When putting on your brand new pair of Happy Socks, please take the time to cut the thread on the label with a pair of scissors instead of ripping it off as this will damage the socks.

How should I wash and care for my underwear?

We work hard to ensure that our underwear are of the highest quality possible. However, the life span can vary depending on the care and handling of your underwear.

For all of our underwear, we recommend a washing temperature of 40 °C / 104 °F, and to avoid bleaching or ironing. Even though all products are durable, they will last longer if they are kept out of the tumble dryer.

Where can I find information about your products?

We try to give you as much useful information as we can about all our products on the product page. This includes a description of the product and pictures, as well as information about sizing, care, and composition.

There is also a “Delivery and Returns” drop down that gives information about these topics and links you to the more extensive articles in our help center.

If you have any questions about details that aren’t on the product page, please contact us.

Do you offer gift wrapping or personal messages on orders?

At the moment we don’t offer the option of gift wrapping or personalized notes and won’t be able to add this to your order. However, we are constantly working on improving the shopping experience and are hopefully able to provide this option in the future.

Gift Boxes

TheLondonStories Gift Boxes

All our gift boxes are pre-packed and sold only with the exact socks or socks/underwear combination displayed on the product page. The content can not be changed or personalized.

The gift boxes can not be purchased separately. If you do want to buy an empty box, please check our flat-pack gift boxes here. These foldable boxes fit up to four pairs of socks and you pack them yourself.

The sock gift boxes contain four pairs of socks and are available in sizes 36-40 as well as 41-46.

The socks/underwear combo boxes contain one pair of socks and one pair of men’s boxers/boxer briefs or women’s briefs. You can choose the size of the underwear but the socks are preset to size 41-46 in the men’s combo boxes and size 36-40 in the women’s combo boxes.

How do you manufacture your products?

TheLondonStories products are produced in Turkey, Portugal, Italy, China and Peru. TheLondonStories ensures that suppliers have high standards by keeping close contact with all of them through regular visits and inspections at all their factories.

We carry out on site audits at least once a year that are performed by staff from our Stockholm headquarters. Furthermore, we have opened a local production office in Istanbul, Turkey that has daily contact with our suppliers and regularly visits them. During these visits production standards are controlled.

TheLondonStories is a member of Amfori BSCI and we also require that our suppliers are Amfori BSCI or SEDEX certified. In the latest Amfori BSCI audits, all the factories we work with were graded between A-C.

The suppliers are also required to sign the TheLondonStories Code of Conduct to make sure they maintain high standards, no child labour is used and no other forms of abuse occur. In addition, we also require that our suppliers are Oeko-Tex certified.

How do you monitor the country of origin of the cotton used in your products?

We have set targets to source the majority of our cotton sustainably by 2022.

Today our cotton socks in the TheLondonStories Kids collection are produced with certified organic cotton. We use OCS (Organic Content Standard) Blended cotton in our production, a cotton that is organically farmed and which we are able to track to see details such as purchase and handling of the cotton fibre.

The cotton used in our products is sourced from Turkey, India, China and Peru. We require the factories we work with to be able to provide documentation to disclose the source of cotton. We monitor the process closely by being in constant contact with all our factories.

How do you ensure that your products are free from hazardous chemicals?

Our suppliers and sub-suppliers have to commit to following the regulation set in REACH, a regulation within EU for hazardous and toxic chemicals. We also require them to be Oeko-Tex certified.

How do you ensure the quality of your products?

TheLondonStories pays close attention to the production of its collections and only uses the best materials and the sharpest designs. A meticulous care for detail allows TheLondonStories to maintain and constantly develop the product quality. The life span of the products varies depending on the care and handling. Make sure you check our care instructions which can be found here.

How do I use my coupon code?

This is how they work:

You need to enter your coupon code in the correct field “Coupon Code” at checkout. Please make sure that no additional spaces are added when you paste in the code.

Coupon codes are only valid for regular priced products, not for already discounted products.

They can not be combined with any other offer or another coupon code.

They do not apply to products that are part of a limited edition.

What are the conditions for campaigns & offers?

General information about our campaigns & offers

– They are valid for a limited amount of time only and can not be applied before and after this period.

– They do not apply on products that are part of a limited edition.

– They do not apply on products that are already on discount.

– The discount will either be automatically applied at checkout or you need to enter a coupon code in the correct field.

Please always double check the terms & conditions of the campaign/offer before placing an order since they can differ slightly from the above mentioned general conditions.

Terms & Conditions



Please also visit our Privacy Policy section for information explaining the information we collect and how we use it.


Welcome to TheLondonStories. (“TheLondonStories,” “we” or “us”) website, (the “Site”). We ask that you abide by the terms and conditions that follow, along with any other terms and conditions that may appear on the Site from time-to-time (collectively, the “Conditions”). Your use of the Site constitutes your agreement with the Conditions that follow and we reserve the right to revise these Conditions at any time. When we make changes, we will post them here. You agree to check this section periodically to be aware of any changes and your continued use of the Site shall be considered your agreement to any modified Conditions. If you do not agree to these Conditions, please do not use the Site.



By placing an order you are offering to purchase a product on and subject to the following terms and conditions. All orders are subject to availability and confirmation of the order price. Dispatch times may vary according to availability and any guarantees or representations made as to delivery times are subject to any delays resulting from postal delays or force majeure for which we will not be responsible. Please see our  notice for further information.In order to contract with TheLondonStories you must be over 18 years of age and possess a valid credit or debit card issued by a bank acceptable to us. TheLondonStories retains the right to refuse any request made by you. If your order is accepted we will inform you by email and we will confirm the identity of the party which you have contracted with. When placing an order you undertake that all details you provide to us are true and accurate, that you are an authorized user of the credit or debit card used to place your order and that there are sufficient funds to cover the cost of the goods. The cost of foreign products and services may fluctuate. All prices advertised are subject to such changes.



When you place an order, you will receive an e-mail confirming receipt of your order: this email will only be an acknowledgement and will not constitute acceptance of your order. A contract between us will not be formed until we send you confirmation by e-mail that the goods which you ordered have been dispatched to you. Only those goods listed in the confirmation e-mail sent at the time of dispatch will be included in the contract formed.



Whilst we try and ensure that all details, descriptions and prices which appear on this Website are accurate, errors may occur. If we discover an error in the price of any goods which you have ordered we will inform you of this as soon as possible and give you the option of reconfirming your order at the correct price or cancelling it. If we are unable to contact you we will treat the order as cancelled. If you cancel and you have already paid for the goods, you will receive a full refund.

The prices quoted on this Website are final prices, which may vary either higher or lower than the prices in stores. You acknowledge that the prices quoted on the Website at the time of ordering will be honored. Where applicable, prices are inclusive of VAT at the rate appropriate to the country of receipt within the EU. VAT is not included in our prices for customers outside of the EU. Orders to countries outside of EU, USA, Japan may be subject to local VAT, import duties and/or taxes, which are levied once your package reaches your country. TheLondonStories ships your package according to Incoterm Delivered Duty Unpaid (DDU), which means we do not collect VAT, duties and/or taxes on orders to countries outside the EU, USA, Japan and we cannot predict what your particular charges may be. If you do incur any such additional charges they must be rendered in order for your package to clear customs. Please contact your local customs office for more information. If your country is part of the European Union (EU), prices include VAT. Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the ‘Total Cost’.

TheLondonStories is not responsible for any changes in currency value or conversion rates that your bank or credit card company may use when charging in your country’s currency.

Stock levels are subject to availability and we do our best to ensure all orders are packed accordingly to the desired quantities and styles. Should any order not be fulfilled by our warehouse upon packing due to items becoming out of stock, we will inform you of this as soon as possible. We will refund you for the out of stock item(s) upon packing and send the rest of your goods. We do not hold any orders and cannot cancel orders at this point of the process. Orders will be packed and shipped as usual in our normal processes and procedures.


Shipping costs will be added where applicable. For shipping charges, please view the TheLondonStories shipping charge table.

Exchanges and refunds

During 14 days following the delivery of your order, you may request the exchange or refund of items, which you must return to us in perfect condition accompanied by the original invoice. Returns will only be accepted if labels and original packaging are fully intact. TheLondonStories cannot accept returns where labels have been removed. Products purchased on sale (discounted price) are not eligible for return or exchange. You are responsible for the shipping of returned items back to TheLondonStories. Items lost in transportation will not be compensated for.

 Shipping charges on returned merchandise are at the customer’s expense. However, TheLondonStories will not charge additional shipping on exchanges. All exchanges are subject to availability. Refunds for returned merchandise will be made within two weeks of the return of the product, to the original purchaser’s credit card or payment method. Note that additional duties and/or taxes will not be refunded. Neither will shipping costs, as mentioned above. For countries within the EU, VAT will be included in the refund.

Faulty items after review and conclusion of reflecting production issues, will be exchanged to the same type of product in the same size, subject to availability, or refunded. Refunds for faulty items can be made within the 14-day period following delivery. All products purchased during our final sale are not eligible for return or exchange. Exchanges and returns can only be made as described in TheLondonStories’ instructions, which can be found in your confirmation e-mail.

Items cannot be exchanged or refunded at any stores.
 All orders are fulfilled at our distribution centers in New Jersey (USA), ‘s-Heerenberg (Netherlands), Shiba (Japan) usually within 1 business day (subject to card clearance and stock availability), sale periods may have an effect on order fulfilment times. We operate Monday to Friday and not on public holidays. When your order is placed we will send you a confirmation of the purchase. Once your package is shipped we will send you an email with final confirmation and instructions. Most orders are shipped standard mail. Depending on the intended ship-to location, orders can be subject to other shipping methods and the specific warehouse processing the order may utilize tracking. Applicable orders will have the tracking reference provided in the shipping confirmation email. Our appointed courier partners in each region deliver all orders. Uncollected items are subject to 20 USD, 15 EURO, 1500 JPY, 12GBP, 15 AUD, 20 CHF, 18 CAD, 150 SEK, 120 DKK or 150 NOK will be charged for uncollected items if the package is to be re-sent.

 Incorrect contact details will be subject to an extra charge of 20 USD, 15 EURO, 1500 JPY, 12GBP, 15 AUD, 20 CHF, 18 CAD, 150 SEK, 120 DKK or 150 NOK will be charged for returned deliveries caused by entering incorrect or insufficient contact details. Orders to countries outside USA, JAPAN and EU may be subject to VAT, import duties and/or taxes, which are levied once your package reaches your country.


We accept card payments by Visa, MasterCard, American Express and several local payment options. Upon receiving your order we carry out a standard pre-authorization check on your payment card to ensure there are sufficient funds to fulfill the transaction. Goods will not be dispatched until this pre-authorization check has been completed. Your card will be debited once the order has been accepted.



Discount codes may from time to time be offered to account holders; such codes may only be applied to purchases made through the account in respect of which the discount code was offered and registered. We may from time to time offer promotional discount codes which may apply in respect of any, or certain specified, purchases made though this Website. Only one promotional discount code can be applied to an order. The conditions of use relating to any discount code will be specified at the time of issue.



Gift vouchers are only valid for a limited time and the voucher must be used by the date shown on the voucher – check your voucher to find out when to use it by. We can’t accept any responsibility for stolen or deleted gift vouchers. We will dispatch your gift voucher either as soon as payment has been cleared or on your specified delivery date (if this is later). We’re afraid we can’t be responsible for any delays, no matter how they are caused.If you are the purchaser, please double check the delivery email address you enter – it is your responsibility to do so and we’re afraid we can’t be held responsible if a gift voucher is used by someone other than your recipient if the email address entered is incorrect. In addition, we can not take responsibility for any gift vouchers that are lost or used by someone other than your recipient after delivery. Make sure your recipient has received their gift voucher, as it is their responsibility to keep the voucher details safe.If you need a refund, this will be made in the same way as the original payment method.



Unless otherwise noted, all materials, including, but not limited to, images, illustrations, designs, icons, photographs, video clips, and written and other materials that appear as part of the Site (collectively, the “Contents”) are copyrights, trademarks, trade dress and/or other intellectual properties owned, controlled or licensed by TheLondonStories. The Contents, and the Site as a whole, are intended solely for personal, non-commercial use by the users of the Site. You may download or copy the Contents and other downloadable materials displayed on the Site for your personal, non-commercial use only. No right, title or interest in any downloaded materials or software is transferred to you as a result of any such downloading or copying. You may not reproduce (except as noted above), publish, transmit, distribute, display, modify, create derivative works from, sell or participate in any sale of, or exploit in any way, in whole or in part, any of the Contents, the Site, or any related software. The Site as a whole is protected by copyright and trade dress and all worldwide rights, titles and interests in and to the Site are owned by TheLondonStories.



Our Privacy Policy describes the collection and use of information on the Site.



We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order, whether or not the order has been confirmed, for any or no reason, and without liability to you or anyone else. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event we make a change to or cancel an order, we will attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors. If your payment method has already been charged for an order that is later cancelled, TheLondonStories shall issue you a refund.



Most TheLondonStories products displayed on the Site are available in select stores around the world while supplies last. In some cases, all merchandise displayed on the Site may not be available for sale in stores.



We have made every effort to display as accurately as possible the colours of our products that appear on the Site. However, as the actual colours you see will depend on your monitor, we cannot guarantee that your monitor’s display of any color will be accurate.



  1.  Generally

By posting, distributing, sending or displaying any comment, message (including email), data, information, text, music, sound, photos, graphics, or other content (the “User Generated Content”) to the Site, you (A) grant, and represent and warrant that you have the right to grant, to TheLondonStories a non-exclusive, royalty-free, perpetual, transferable, irrevocable, fully paid and sublicenseable right to use, reproduce, modify, adapt, translate, distribute, publish, create derivative works from, and publicly display and perform, the User Generated Content throughout the world; (B) grant TheLondonStories and its affiliates and sublicensees the right to use the name that you submit in connection with such User Generated Content; and (C) represent and warrant that (i) you own and control all of the rights to the User Generated Content that you post or otherwise distribute, or you otherwise have the lawful right to post and distribute such User Generated Content to or through the Site; (ii) such User Generated Content is accurate and not misleading; and (iii) use and posting or other transmission of such User Generated Content does not violate these Conditions and will not violate any rights of, or cause injury to, any person or entity. You further grant TheLondonStories the right to pursue at law any person or entity that violates your or TheLondonStories’ rights in the User Generated Content by a breach of these Conditions.User Generated Content submitted by users is deemed non-confidential and TheLondonStories is under no obligation to treat such User Generated Content as proprietary information. Without limiting the foregoing, TheLondonStories reserves the right to use the User Generated Content as it deems appropriate, including, without limitation, deleting, editing, modifying, rejecting, or refusing to post it. TheLondonStories is under no obligation to offer you any payment for User Generated Content or to attribute authorship of User Generated Content to you. If, nonetheless, it is determined that you retain moral rights (including rights of attribution or integrity) in the User Generated Content, you hereby agree that (A) you do not require that any personally identifying information be used in connection with the User Generated Content, or any derivative works of, or upgrades or updates thereto; (B) you do not oppose the publication, use, modification, deletion and exploitation of the User Generated Content by TheLondonStories or its agents; (C) you waive and will not claim or assert any entitlement to any moral rights of an author in any of the User Generated Content; and (D) you release TheLondonStories from any claims that you could otherwise assert against TheLondonStories by virtue of any moral rights.

  1.  Use of Chat Rooms, Bulletin Boards and Other Interactive Areas

The Site may contain forums, blogs, bulletin boards or other interactive areas in which you or third parties may post content, messages, materials or other items on the Site (the “Interactive Areas”). If TheLondonStories provides such Interactive Areas, you are solely responsible for your use of such Interactive Areas and use them at your own risk. By way of example, and not as a limitation, you agree that when using any of the Interactive Areas, you will not post, upload, transmit, distribute, store, create or otherwise publish any of the following:

  1. Material that is sexually explicit, violent, derogatory, unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, harassing, threatening, an invasion of another individual’s privacy or publicity rights, abusive, inflammatory, fraudulent or otherwise objectionable;
  2. Material that promotes illegal drug use, tobacco or firearms use;
  3. Material that constitutes, encourages or provides instructions for a criminal offense, violates the rights of any individual or group, or that otherwise creates liability or violates any local, state, national or international law;
  4. Material that may infringe any patent, trademark, trade secret, copyright or other intellectual or proprietary right of any party;
  5. Material that uses the names or likenesses of persons living or dead without their permission or that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity;
  6. Unsolicited advertising or links to other commercial sites;
  7. Names, addresses, phone numbers, email addresses, Social Security numbers, credit card numbers or other personally identifiable information of you or someone else;
  8. Viruses, corrupted data or other harmful, disruptive or destructive files;
  9. Material that is unrelated to the topic of the Interactive Area(s) in which such material is posted;
  10. Material that communicates messages inconsistent with the positive good will of TheLondonStories;or
  11. Material that, in the sole judgment of TheLondonStories, is objectionable, or which may expose TheLondonStories or its users to any harm.

TheLondonStories takes no responsibility and assumes no liability for any User Generated Content posted, stored or uploaded by you or any third party, or for any loss or damage thereto, nor is TheLondonStories liable for any mistakes, defamation, slander, libel, omissions, falsehoods, obscenity, pornography or profanity you may encounter. As a provider of the Interactive Areas, TheLondonStories is not liable for any statements, representations or User Generated Content provided by its users on this Site. Although TheLondonStories has no obligation to screen, edit or monitor any of the User Generated Content posted to or distributed through any Interactive Area, TheLondonStories reserves the right, and has sole discretion, to remove without notice any User Generated Content posted or stored on the Site. Any use of the Site, including the Interactive Areas, in violation of these Conditions may result in termination or suspension of your permission to use the Site.

  1.  Comments and Submissions

Anything that you submit or post to the Site and/or provide TheLondonStories, including, without limitation, comments, feedback, suggestions, reviews, ideas and questions (collectively, “Comments”) is and will be treated as nonconfidential and nonproprietary, and TheLondonStories shall have the royalty-free, worldwide, perpetual, irrevocable and transferable right to use, copy, distribute, display, publish, perform, sell, lease, transmit, adapt, create derivative works from such Comments by any means and in any form, and to translate, modify, reverse-engineer, disassemble, or decompile such Comments. All Comments shall automatically become the sole and exclusive property of TheLondonStories and shall not be returned to you. TheLondonStories is and shall be under no obligation (A) to pay any compensation for any Comments and (B) to respond to any Comments. You agree that no Comments submitted by you to the Site will violate any right of any third party, including, but not limited to, copyright, trademark, privacy or other personal or proprietary right(s). You further agree that no Comments submitted by you to the Site will be or contain libelous or otherwise unlawful, abusive or obscene material. You are and shall remain solely responsible for the content of any Comments you make. You agree that TheLondonStories may use and/or disclose information consistent with our Privacy Policy.



If you believe in good faith that materials hosted by us infringe your copyright, please provide the written information requested below. The procedure outlined below is exclusively for notifying TheLondonStories that your copyrighted material has been infringed. Please provide the following information in the following order (including Section Numbers):

  1. A clear identification of the copyrighted work you claim was infringed.
  2. A clear identification of the material you claim is infringing the copyrighted work, and information that will allow us to locate that material on the Site, such as a link to the infringing material.
  3. Your contact information so that we can reply to your complaint, preferably including an email address and telephone number.
  4. Include the following statement: “I have a good faith belief that the material that is claimed as copyright infringement is not authorized by the copyright owner, its agent, or the law.”
  5. Include the following statement: “I swear, under penalty of perjury, that the information in the notification is accurate and I am the copyright owner, or am authorized to act on behalf of the owner, of an exclusive right that is allegedly infringed.”
  6. The notice must be signed by the person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Notices of claims of copyright infringement on the Site should be emailed or mailed to:

TheLondonStories AB
Karlavägen 102
115 26 Stockholm Sweden

or [email protected]

We suggest that you consult your legal advisor before filing a notice or counter-notice.  Also, please note that you may be liable for damages (including, but not limited to, costs and attorneys fees) if you make a false claim of copyright infringement. We will review and address all notices that comply with the requirements above.



In accordance with the Digital Millennium Copyright Act and other applicable law, TheLondonStories has adopted a policy of terminating, in appropriate circumstances and at TheLondonStories’ sole discretion, subscribers or account holders who are deemed to be repeat copyright infringers. TheLondonStories may also at its sole discretion limit access to the Site and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.


You agree to defend, indemnify and hold harmless TheLondonStories, its officers, directors, employees, agents, licensors and suppliers from and against any and all claims, charges, complaints, damages, losses, liabilities, costs and expenses (including attorneys’ fees), arising from or relating in any way to your use of the Site.



These Conditions shall be construed in accordance with the laws of Sweden, without regard to any conflict of law provisions. Any dispute arising under these Conditions shall be resolved exclusively by the country of Sweden.

For EU countries, an eventual conflict between seller and buyer could be resolved with the EU website Online Dispute Resolution (ODR). More information on rules for your country are specified here:


This Site may contain links to outside services and resources. You acknowledge that (A) TheLondonStories is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites; and (B) TheLondonStories is not responsible for any other form of transmission received from any linked site. TheLondonStories is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by TheLondonStories of the site. Any concerns regarding any such link should be directed to the particular third party website.


You may have access to certain third party product or service providers (“Merchants”) from which TheLondonStories products and gift vouchers are advertised or available for purchase. You acknowledge that TheLondonStories does not operate or control the products or services offered by Merchants. Merchants are responsible for all aspects of order processing, fulfillment, billing and customer service. You agree that use of or purchase from such Merchants is without warranties of any kind by TheLondonStories. TheLondonStories is not a party to the transactions between you and Merchants and TheLondonStories is not liable for any damages arising from the transactions between you and merchants or for any information appearing on merchant websites. All rules, legal documents including privacy policies and operating procedures of Merchants will apply to you while on any Merchant websites.


These Conditions are effective unless and until terminated by either you or TheLondonStories. You may terminate these Conditions at any time. TheLondonStories also may terminate these Conditions at any time and may do so immediately without notice, and accordingly deny you access to the Site, if in TheLondonStories’ sole discretion you fail to comply with any term or provision of these Conditions. The Conditions relating to Intellectual Property, Indemnification, Disclaimer, Limitation of Liability and Choice of Law shall survive any termination.



This site and the materials and products on this site are provided “as is” and without warranties of any kind. To the fullest extent permitted by law, TheLondonStories disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. TheLondonStories does not represent or warrant that this site will be uninterrupted or error-free, that any defects will be corrected, or that this site or the server that makes the site available are free of viruses or anything else harmful. TheLondonStories does not make any warrantees or representations regarding the use of the materials in this site in terms of their correctness, accuracy, adequacy, usefulness, reliability or otherwise. TheLondonStories reserves the right to correct any errors, inaccuracies or omissions and to change or update information at any time without prior notice (including after you have submitted your order). We apologize for any inconvenience this may cause you. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you.



In no event shall TheLondonStories or any of its affiliated entities or suppliers be liable for any indirect, special, punitive, incidental, exemplary or consequential damages that result from (a) the use of, or inability to use, the site; (b) the performance of the services, products and materials available from the site; or (c) the conduct of other users of the site, even if TheLondonStories has been advised of the possibility of such damages. You assume total responsibility for your use of the site. Your only remedy against TheLondonStories for dissatisfaction with the site or any content is to stop using the site.



Unless otherwise specified and except to the extent TheLondonStories products are offered for sale in the select foreign markets through this Site, this Site and the Contents thereof are displayed solely for the purpose of promoting TheLondonStories products and services available in the select foreign markets. This Site is controlled and operated by TheLondonStories from its office in Stockholm, Sweden. These Conditions including, without limitation, any other Conditions that may appear on the Site from time-to-time contain the full understanding with respect to your use and access of the Site and supersede all prior agreements, terms, conditions and understandings, both written and oral, with respect to such use and access of the Site. If any portion of these Conditions is held to be invalid or unenforceable, the invalid or unenforceable portion shall be modified in accordance with the applicable law as nearly as possible to reflect the original intention of the applicable provision, and the remainder of these Conditions shall remain in full force and effect. A printed version of these Conditions and of any notices given to you in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to these Conditions to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. The failure of TheLondonStories to insist upon or enforce strict performance by you of any provision of these Conditions shall not be construed as a waiver of any provision or right. Use of the Site is unauthorized in any jurisdiction that does not give effect to all provisions of these Conditions. We may provide notice to you relating to the Site and/or these terms and conditions by sending an e-mail to your last known e-mail address, and any such notice shall be deemed given and received on the day it is sent. You agree that any cause of action that you may desire to bring arising out of or related to these Conditions and/or the Site must commence within one (1) year after the cause of action arises; otherwise, such cause of action shall be permanently barred. You may not use the Site or export the Content in violation of laws and regulations. If you access the Site from a location outside the Sweden, you are responsible for compliance with all local laws.

Email Privacy Policy

Email Privacy Policy

Our email privacy policy describes how TheLondonStories protects your privacy when collecting and using personal information provided by you.

Why do you receive emails from us?

If you receive emails from us, you have either purchased our products and receive emails in relation to your purchase or you have subscribed to our newsletter through a form.

How do we collect and use information?

Based on your consent, we process your email address to send direct marketing information to you. These emails contain information in relation to our products and services, such as exclusive offers, collection launches, events or similar. In order to send personalised newsletters, we also process information regarding your order history, order value, payment method used, GEO location when opening the newsletter and your language preference.

You have the right to request access to the personal data that we store about you. Furthermore, you have the right to at any time oppose to our processing of your personal data for direct marketing purposes and unsubscribe from future communications from us. Should you have any issues regarding our processing of your personal data, please do not hesitate to contact our Help Center at [email protected]

How can you unsubscribe?

If you no longer wish to receive our newsletter, you can unsubscribe at any time, by clicking the “Unsubscribe” link in the footer of any of our newsletters.

We protect your privacy!

The information that you provide is exclusively available to employees and service providers for the sole purpose of sending you newsletters. We always treat your personal details with the utmost care and will never sell or share personal information with other third parties unless we have your permission.

Privacy Policy


Updated: 2019-09-02


Hello! This notice describes how we, TheLondonStories AB (“TheLondonStories”, “we”, “us”), process your personal data that you provide to us when using our website (the “Website”). Please read it carefully. We care about your privacy. We have therefore implemented technical and organizational measures to protect the personal data that you provide to us when using our Website.


2.1 Process Orders Made via our Website

In connection with an order, we collect information regarding your name (first name and last name), e-mail address, telephone number and address. We process the collected information for the purpose of administering your order, including to communicate with you regarding the order (e.g. for support purposes in the event of any issues with the delivery of the items), and to fulfill our contractual obligations in relation to you. There is no way of being a customer of TheLondonStories AB if you do not accept the handling of the above stated personal information. TheLondonStories will keep your information as long as you are a customer of the company and for another 36 months for above written purposes. Thereafter they will be saved in accordance to certain law requirements, for example the Swedish bookkeeping law. After this time has passed your personal information will be deleted. Furthermore, when paying via the Website you need to provide further information, such as debit or credit card information. We use third party payment providers in order to process payments via the Website. The payment providers are data controllers for their own processing of your personal data in order to process payments. The provision of the categories of personal data outlined above is required in order for us to administrate your order. If you do not provide the required information, we will not be able to process your order. We keep information regarding your order and transaction, including any support email relating to the order should any issues arise with the delivered products and for accounting purposes.

2.2 Use of the Website and Newsletters

Based on your consent, we may also process personal data, e.g. your name and e-mail address, that you voluntarily provide to us when ticking a checkbox in our check out, in connection with reviewing a product or signing up for our newsletter. Any posted review will be kept until further notice and we will keep sending our newsletter to you until you de-register from future communications from us. Additionally, we collect visitor statistics, including content and pages visited, referring website and searches made on our Website. We use the data to personalize the online user and shopping experience, and to develop, test and to continuously improve our Website. We do not collect complete IP addresses. Thus, the collected data cannot be connected to or used to identify you. In order to collect visitor statistics, we use cookies and similar technologies. By enabling cookies in your web browser and using our Site you consent to our use of cookies. For further information regarding our use of cookies, please see our Cookie Policy available here.

2.3 Direct Marketing and Surveys

Based on your consent we may process your email address to send direct marketing information to you in order to satisfy our legitimate interest of informing you of offers in relation to our products and services. We may also process information regarding your order history, order value, payment method used and from which country you accessed our Website in order to send you relevant and tailored offers via e-mail and other similar ways of electronic communication. You have the right to at any time oppose to our processing of your personal data for direct marketing purposes and de-register from future communications from us, please see contact details below. Furthermore, we may process your name, e-mail address and order history to carry out customer surveys in order to satisfy our legitimate interest of obtaining further knowledge of how our customers view us and our products and services. The individual results of the surveys are only retained during such period that it takes for us to compile the result on an aggregated level and is thereafter deleted. The aggregated information is retained until further notice.

2.4 Statistics and Business Development

We may process the personal data that you provide to us, including location, purchased product categories and information regarding payment method, when using our Website for statistical purposes, e.g. in order to see how many individuals in a certain age range have purchased our certain product. This statistical information may be used for business development purposes. The processing of your personal data is necessary in order to satisfy our legitimate interest of continuously improving our business and providing new products and services.


3.1 Third Party Payment Providers

Your personal information could come to be handled by a so-called data processor that helps in our communication with you. This data processor will only handle your personal information in accordance with the guidelines for which it was collected. We use third party payments providers to handle payments via our Website. In order to administer the order and for the performance of the agreement between you and us, we will disclose information regarding your name, address, order information, and debit or credit card information and device used for purchase to the third-party payment provider. As stated above, the payment providers are data controllers for their own processing of your personal data in order to process payments.

3.2 Delivery and Storage Partners and other Third-Party Service Providers

In order to handle orders, we use third party delivery service and storage partners. As such, for the purposes of administering the order and to fulfil our contractual obligations in relation to you we will share your personal data, including your name, address and telephone number in addition to order information with our delivery and storage partners. Moreover, we may for the purposes outlined above in Section 2 engage additional third-party service providers not mentioned in this section, e.g. to carry out customer surveys and to send tailored offers. The third-party service providers that we engage are contractually obligated to only process your personal data in accordance with our strict instructions and may not use your data for their own purposes. Additionally, they are obligated to implement technical and organizational security measures to protect and safeguard your personal data.

3.3 Group Companies

For the purposes outlined above, we may also disclose your personal data to companies within the TheLondonStories group. The disclosure to the group companies is based on the same legal basis as the processing as such.

3.4 Other Third Parties

Finally, we may process and disclose the personal data that you have provided to other third parties than outlined above in order to fulfil our legitimate interest of complying with applicable law and regulations and lawful regulatory requests or relevant orders from competent courts and public authorities and to establish, exercise and defend legal claims. Additionally, we may disclose your personal data to third parties in case of a merger or a transfer of assets in order to fulfil our legitimate interest of carrying out such merger or transfer of assets.


You have the right to request access to the personal data that we store about you. You also have the right to request that incorrect or incomplete personal data is corrected. Furthermore, you have the right, to the extent our processing is based on your consent, to at any time revoke your consent to our processing of your personal data. Should you have any issues regarding our processing of your personal data, please do not hesitate to contact us. Naturally, you also have the right to lodge a complaint with your local Data Inspection Board should you wish. As of 25 May 2018, you also have, to the extent applicable data protection laws provide, a right to erasure of personal data, restriction of processing, to object to certain processing and a right to data portability. The right to data portability covers such personal data that you have provided to us and which we process either based on your consent or in order to fulfill our contractual obligations in relation to you. This typically includes your name, e-mail address, telephone number, address, order information, order history. It may also include any products reviews that you have made on the Website and survey results.


We use third party delivery and storage partners which are based in China, Japan and the U.S. As such, your personal data may in connection with a purchase be transferred outside the EU/EEA to countries which do not have the same level of protection for personal data as countries within the EU/EEA. In order to ensure that your personal data is adequately protected, we ensure that there are appropriate safeguards in place by way of data transfer agreements which include standard data protection clauses adopted by the EU Commission. As of 25 May 2018, you have the right to receive a copy of the clauses by contacting us on the contact details below.


If we make any changes to this information, we will notify you on the Help Center. We advise you to keep yourself up to date with our Privacy Policy when visiting our site.


If you have any questions or concerns about our processing of personal data, please contact us using the following contact details.

Camdenlock Market Hall NW1 8AL, London United Kingdom

[email protected]


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